SMU is making a strategic move, shifting its future home games against Oklahoma and LSU to the iconic AT&T Stadium. This decision marks a significant shift for the Mustangs, as they will play in the same stadium where the Dallas Cowboys once reigned supreme. The move is not just about the stadium's grandeur; it's a calculated move to enhance branding and revenue potential. The capacity of Gerald J. Ford Stadium, SMU's current home, pales in comparison to AT&T Stadium's 80,000-seat capacity, highlighting the potential for larger crowds and increased exposure. The SMU-Oklahoma game on September 11, 2027, will be a pivotal moment, completing a home-and-home series with the Sooners. The first game of SMU's series with LSU in 2028 will be a historic encounter in Baton Rouge, with the return match in 2029 at AT&T Stadium, marking the first meeting between the two teams since 1934. This move is reminiscent of SMU's successful run from 1979 to 1986, when they played all their home games at Texas Stadium, the Cowboys' previous home. During that era, the Mustangs enjoyed seven winning seasons, including four consecutive years with double-digit victories. Led by the legendary Pony Express duo of Eric Dickerson and Craig James, SMU ranked No. 5 in the final AP Poll in 1981 and No. 2 in 1982. The Mustangs' resurgence under current coach Rhett Lashlee is evident in their recent success, including their first College Football Playoff appearance in 2024 and consecutive 10-3 seasons in 2023 and 2024. This strategic shift not only enhances SMU's brand and revenue but also provides an opportunity for the team to reclaim its glory days, building on the success of the past and looking towards a bright future.
