Canada's fitness industry is facing a financial hurdle, with cost being the main deterrent for many citizens. The struggle is real, and it's not just about gym memberships.
Published on December 25, 2025, this article delves into the financial challenges Canadians face when pursuing fitness. Zach Weston, from the Fitness Industry Council of Canada (FIC), reveals a startling fact: the primary reason Canadians aren't active enough is the perceived or actual inability to afford it.
The FIC's data shows that only 15-16% of Canadians are members of fitness facilities, and cost is the top reason for non-attendance. Interestingly, time constraints, often cited as a barrier, rank fourth.
But here's where it gets controversial: Weston argues that taxation policies are inconsistent, as healthy food purchases are untaxed, but gym memberships are taxed. This, he believes, discourages people from investing in their fitness.
The financial burden intensifies in the world of competitive fitness and bodybuilding. Sushant Thapa, a Mississauga-based coach and bodybuilder, highlights the escalating costs of pursuing fitness seriously. From registration fees to travel and specialized services, the expenses can quickly become overwhelming.
Thapa's personal experience underscores the impact of socioeconomic factors on competition outcomes. He witnessed athletes who couldn't afford proper support placing last, only to achieve remarkable success after securing financial stability.
The financial strain extends beyond competitive circles. Thapa emphasizes that healthy eating, personal trainers, supplements, and gym attire all contribute to the overall cost of a healthy lifestyle.
Both experts agree that awareness is not the issue; Canadians understand the importance of physical activity. However, they struggle to bridge the gap between knowledge and action, especially when financial stability is lacking.
Weston and the FIC advocate for tax relief to make fitness more accessible, while Thapa explores ways to support athletes financially.
The question remains: How can we address this financial barrier to ensure fitness is attainable for all Canadians? Is tax relief the ultimate solution, or are there other innovative approaches to consider? Share your thoughts below!
