Imagine a future where millions of Australians at risk of Type 2 diabetes could transform their health through a simple, engaging app. That future is here. Miroma Project Factory (MPF), in collaboration with leading government scientists, has developed a groundbreaking 12-week health program aimed at preventing Type 2 diabetes, a condition affecting nearly 1 million Australian adults and threatening over 2 million more. But here’s where it gets controversial: can an app truly change behavior and prevent a chronic disease? Let’s dive in.
The Compass app was born from an innovative co-design process involving its target users, who had clear demands: it had to feel game-like without being a game, celebrate Australian culture, and seamlessly blend education with engagement. Users wanted to see their progress as a ‘journey,’ complete with challenges to test their resilience, all while building a foundation of knowledge to drive lasting behavioral change. And this is the part most people miss: the app isn’t just about tracking steps—it’s about transforming mindsets.
As pioneers in behavioral change, MPF ensured Compass leveraged scientifically validated techniques to boost ‘health literacy’ and encourage healthier habits around physical activity and nutrition. Each week, users tackle daily ‘missions,’ represented as stepping stones on their journey. Glen Wong, Head of Production at MPF, reflects, ‘It was a true partnership from day one. The collaboration and feedback were invaluable, and we’re excited to see its potential across various health initiatives.’
Here’s how it works: Compass syncs with the user’s device and wearables to track steps, visualizes progress in playful graphs, and even maps their activity as a virtual journey around Australia. Users log their mood daily and receive tailored suggestions to improve physical activity, nutrition, and overall health awareness. But here’s the bold part: the app employs cognitive behavioral change techniques, prompting users to adjust their actions based on their data. This approach aims to create deeper, more enduring change—a claim that’s sure to spark debate among health experts.
During a closed trial with over 300 users, the feedback was overwhelmingly positive. Participants praised the app’s gamified nature, noting it boosted their compliance, enjoyment, and overall participation. But is this enough to prevent Type 2 diabetes on a large scale? We’d love to hear your thoughts in the comments.
Ready to explore more creative solutions like this? Register for FREE here to receive the Campaign Brief Daily Bulletin or subscribe to Campaign Brief Magazine here. Stay updated with #MoreCreativeNews, no paywalls, no annual fees. For ad agency and production company insights, visit Portfolio & Reel.
