Michael Kors' Spring Campaign: A Celebration of Saint-Tropez's Allure
Embrace the charm of Saint-Tropez with Michael Kors' Spring 2026 campaign, featuring Suki Waterhouse and Danny Ramirez.
Michael Kors, the renowned fashion brand, has unveiled its latest spring campaign, capturing the essence of Saint-Tropez's allure. Photographed by Lachlan Bailey, the campaign showcases the brand's newest ambassador, actor, and producer Danny Ramirez alongside longtime muse Suki Waterhouse. Together, they embody the relaxed sophistication that defines the Riviera's laid-back glamour.
The campaign showcases a range of looks that channel Saint-Tropez's nonchalant chic, styled by Emmanuelle Alt. From the natural ease of French style elements like stripes, lace, and tailored blazers to the brand's hero handbags such as the Hamilton Moderne and Nolita, the imagery is a feast for the eyes. The season's clothes and accessories blend elements of French style with natural ease, finishing with shoes and accessories that range from touch chic to artisanal sophistication.
'Stunning natural beauty, rustic charm, effortless glamour — Saint-Tropez has it all,' said designer Michael Kors, who is celebrating his 45th anniversary in business. 'It’s the perfect backdrop for our spring campaign, which is all about relaxed sophistication. I couldn’t be happier with how Suki Waterhouse and Danny Ramirez, who I’m thrilled to welcome to the Michael Kors family, brought the season to life.'
A highlight of the campaign is a series of cheeky film vignettes, celebrating Saint-Tropez and Kors. Whether leaning into the free-spirited nature of the town or playfully modeling Kors' signature aviators with the season's bags and accessories in tow, Waterhouse and Ramirez bring humor to their roles. The campaign also includes stories featuring local artisans, artists, chefs, and more from the South of France, offering insight and inspiration to travelers and underscoring the fashion brand's long association with travel.
The global campaign will be introduced this month across digital outlets, social media platforms, and traditional outdoor media placement. But here's where it gets controversial... Will the campaign's focus on Saint-Tropez's allure and relaxed sophistication resonate with audiences worldwide? And this is the part most people miss... The campaign's inclusion of local artisans and artists from the South of France adds a layer of cultural authenticity that may be overlooked by some. So, we invite you to join the discussion. Do you think the campaign effectively captures the essence of Saint-Tropez? Or is there a more authentic way to showcase the region's allure? Share your thoughts in the comments below!
